Sportswear giant Adidas Originals and partners earned approximately $23.5 million (6,000 ETH), after 30,000 NFTs in the collection were dropped and minted at 0.2 ETH each. 

Adidas made the NFTs in partnership with Bored Ape Yacht Club, Punks Comics, and GMoney.

NFTs are taking the digital art world by storm. We’ve seen news about it everywhere, after digital artist beeple sold his piece of art  Everydays – The First 5000 Days to a blindsiding $69 million dollar at Christie’s, a British auction house.Many other companies, of different size wanted to capitalize on this very new trend, creating NFTs representing them, Nike just announced the acquisition of RTFKT another step that accelerates Nike’s digital transformation,  LVMH as well with his new game based on the journey of the fashion brand’s mascot Vivienne to Paris and feature 30 NFTs to be collected by players.

However, we don’t know if this is the first of many or just a trend doomed to vanish, but we have a hint from their website where it says: “this is just the beginning.”

People have spent over $9 billion in NFT so far—and the overall NFT sales are predicted to reach $17.7 billion through the end of the year, according to Cointelegraph.

We can be sure that we will probably live in a double life, a physical and digital one, and if we need a digital avatar to represent us in the metaverse, just like in the real world we gonna need something to wear there as well, and all this sport clothing company are ready to jump in and capitalize on it.