Cristiano Ronaldo stated that he wanted to be a part of the idea of giving new experiences to his fans through NFTs.
Cristiano Ronaldo, the football superstar, has signed an exclusive multi-year nonfungible token (NFT) deal with cryptocurrency exchange Binance. Through global NFT initiatives, the cooperation hopes to introduce soccer fans to the Web3 environment.
Binance stated that the agreement calls for the development of a series of NFT collections with Ronaldo. The first collection will be available exclusively on the Binance NFT platform later this year.
Changpeng Zhao, the CEO and founder of Binance, lauded Ronaldo’s achievements in soccer, saying that the sportsman had “transscended sport to become an icon in numerous industries.” Zhao also stated:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”
Zhao went on to say that the Binance team is pleased to provide Ronaldo fans with “unique engagement chances to connect with Ronaldo” since they possess parts of the NFT collections. Meanwhile, the soccer superstar commented on the impending NFT releases, adding that fans will undoubtedly love them. Ronaldo also stated:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Ronaldo was granted crypto tokens for his exploits in sports back in March. For each senior career goal scored, the soccer player received JUV tokens, the official fan token of Juventus F.C.
Despite the current crypto winter, Binance CEO Changpeng Zhao voiced optimism earlier in June. Zhao stated confidently that this is his third crypto winter and Binance’s second brush with this type of market circumstance, meaning that the team understands how to handle a bear market. Aside from that, the Binance CEO stated that they will take advantage of the situation to acquire top people who are accessible at the time.