Luxury brand Gucci is buying land in the blockchain game The Sandbox (SAND) to create experiences in the metaverse. In addition, the company also plans to sell virtual fashion items to players for them to wear in the game.
— gucci (@gucci) February 9, 2022
Gucci enters the metaverse with The Sandbox
On its Twitter account, luxury brand Gucci announced that it has purchased land in The Sandbox (SAND) metaverse to create and deliver virtual experiences.
Gucci did not provide any additional information about the virtual world it is building. However, it did say on Discord that its teams have been working for several months on various options to optimize the immersive experience on The Sandbox. In any case, the Italian brand joins other brands that have launched into the metaverse: Adidas, Warner Music, and Bored Ape Yacht Club.
Gucci will also sell fashion items for players to wear in the game. The Italian brand will originally present its products thanks to non-fungible tokens (NFTs).
The Sandbox attracts big brands
Gucci today, Ubisoft, and Adidas yesterday, brands do not want to miss the metaverse. And to get maximum visibility, these brands have all chosen The Sandbox. This was also the case for Warner, which joined the French metaverse platform to create the first virtual world entirely dedicated to music. A partnership of crucial importance for The Sandbox when one knows that Warner Music Group is one of the strongest players in the music industry.
brands don’t want to be left out of the ongoing fashion and metaverse revolution. In the past month, Adidas Originals and Prada announced a collaboration, the Adidas for Prada Re-Nylon collection, in the Metaverse. Gucci, in addition to launching a shop in the Metaverse, is the first luxury brand to trust the NFT.