Louis Vuitton has updated its smartphone game for earning non-fungible tokens (NFT), which was published last summer. As a result, 10 additional NFTs can be gained during the brand’s experience.

Last August, Louis Vuitton, a well-known luxury brand, released a mobile game on the App Store and Play Store that offered the chance to win non-fungible tokens (NFT). A game called Louis: The Game.

The journey, which was released to commemorate the 200th anniversary of the birth of Louis Vuitton, the man who gave the firm its name, features a character named Vivienne. You must discover 200 candles throughout the game’s several levels, each of which unlocks a postcard detailing a different aspect of the brand’s history.

Initially, Louis Vuitton gave the opportunity to unlock 30 artistic NFTs for use as a profile image. Two new levels have been added to the game, allowing you to earn 10 more digital creations.

The adventure continues. Join Vivienne and unlock two new levels in search of pages from the manuscript of #LouisVuitton, L’Audacieux and try to find one of 10 new NFTs. Discover the latest release in Louis The Game. pic.twitter.com/d1tjxC7v2m

— Louis Vuitton (@LouisVuitton) April 17, 2022

The world of NFTs and luxury brands

Aside from this game, this isn’t the first time LVMH has provided a non-fungible tokens experience. We can look to Dom Perignon, another LVMH brand, which collaborated with Lady Gaga to create a cuvée last fall. This included a limited number of bottles, each of which came with a double NFT.

In general, the luxury sector has recognized that NFTs could be a valuable marketing area for expanding their consumer base.

We’re thinking about Gucci, which joined The Sandbox metaverse in February to sell fashion items to avatars.