Spotify, the Swedish music streaming service, is experimenting with allowing musicians to promote non-fungible tokens (NFTs) on their profiles.
In addition to this viewpoint, the company seeks user feedback to determine if it should pursue these topics further.

Spotify, the Swedish music streaming service, currently allows artists to promote their items via their accounts.

In addition to this service, the company is now testing a new functionality with the goal of promoting non-fungible tokens (NFTs).

In particular, users of the Android application in the United States were chosen to gain an overview of the NFTs from the artists’ profiles.
If the NFT in question appeals to the user, they can purchase it on external marketplaces. It is important to remember that Spotify will neither sell NFTs nor accept commissions during this test. The corporation only wants to advertise the NFTs that an artist can sell through its service.

The Swedish company will determine whether or not to adopt this functionality based on the results of this test. This will also act as a signal as to whether it should pursue NFTs further with its community.

“Spotify is running a trial where it will help a small group of artists promote their NFTs through their profiles. We regularly run a number of tests with the aim of improving the experience for artists and fans. Some of these tests will eventually pave the way for a larger experience and others will only serve as an apprenticeship. »